Marketing is very important for making a business successful. A recent report by McKinsey states, “Companies that put marketing at the core of their growth strategy outperform the competition.”
However, many businesses often equate marketing efforts and budgets, leading to some unwanted expenses. There is no doubt investing more in marketing will earn you more customers, but will it help you retain more customers as well is the million-dollar question.
During my seven years of marketing career, I have seen many businesses struggling with their marketing budget.
But you know what, the good news is that you can still run a successful marketing campaign without bleeding your startup capital to death.
Here are a few unconventional marketing strategies that can bring you more customers and boost customer loyalty as well. Also, learn about How to Boost Your Business Career by reading this article.
So, here take a look at some top marketing growth tips for businesses:
The concept of inclusion sits at the core of modern marketing. From hiring people of colour as models to including all sizes in the clothing range, we have seen inclusivity and diversity are among the biggest trends in the 2024 advertising industry.
So, if you’re also into running a small startup, diversity-based marketing can really help you with business growth. This tactic especially works for fashion-based business models or daily utility solutions.
But what If you own a tech startup, will diversity still play an important role?
The answer is yes.
Big tech companies hire diverse staff that can help them market the product better, stay relevant, and communicate with their target community. Diversity-rich teams are also better at planning marketing campaigns because of their strong understanding of cultural references.
Companies now offer customer support in multiple languages to cater to customer issues more effectively. For instance, Optimum offers Optimum servicio al cliente to cater to their Spanish customers.
Innovation is one of the most significant driving forces behind successful marketing campaigns. Companies invest heavily in creative ideas that can help them stand out. From using clever taglines to enticing the emotions of their customers to sell products, modern marketing has become an art.
Most big companies use subtle references to attract more customers. Brands now associate their products and services with emotion and then build campaigns around these products. This helps the customers relate to emotions rather than the product itself.
One of the classic examples of this marketing style is Red Bull. Red Bull has consistently associated its brand with adventure. The beverage company has an F1 team, collaborates with different car companies, and sponsors sports events. While there are other beverage companies in the market, Red Bull is the only brand associated with adventure, courage, and spontaneity.
In the world of fast fashion, Sustainability is slowly becoming the biggest brand. In fact, sustainability, and being eco-friendly is in fashion. This might seem like an exaggeration, but it has helped brands grow, earn more profit, and still have a positive reputation. Psychologically, buying an expensive yet sustainable brand helps the consumer feel superior.
Customers are now willing to pay extra, wait longer, or even settle for a basic product just because it is sustainable. Sustainable brands focus on eco-friendly, biodegradable, compostable, plastic-free, and recyclable products so that customers can enjoy products guilt-free.
For instance, Nestle started the paper straw initiative. Although paper straw has a shorter shelf life, dissolves in liquid, has an aftertaste, and is not useable with hot beverages, it has worked as a good marketing tactic. Although it has not contributed directly to the profit, it has helped with customer loyalty nonetheless.
Organic marketing is one of the oldest tricks in the marketing game. From encouraging the customers to offer referrals to the community, building organic marketing has so many styles. Traditionally, organic marketing helped brands to establish their roots locally, so they could grow further.
However, in the digital world, organic marketing is no longer just for local products. In fact, big luxury brands focus on organic marketing just to help their customers feel more exclusive. This drives sales, improves brand loyalty, and helps the brand to appear more high-end.
One of the biggest brands using organic styles marketing is Hermes. Although Hermes has so many outlets, they have some high-end products that are only offered to the ultra-rich. These products have a long waiting list and require referral and brand loyalty points.
Do You Know?
According to MarketSplash, 86% of marketers say unconventional marketing campaigns are usually more memorable than traditional advertising. And, that it reduces the overall marketing cost by 90’% when implemented.
User experience is quickly becoming one of the biggest marketing tools. Companies openly seek feedback after each purchase or service experience. These feedbacks are then incorporated directly to improve the product or service.
Companies also hire experts to review their products and then offer feedback. This feedback is then used for improving the product later. Tech companies like Samsung and Apple mainly rely on a feedback loop to enhance user experience. This user experience is then used to market the product to other customers and establish dominance.
Here are some iconic marketing campaigns that showcase creativity:
