Email campaigns can yield an average ROI of more than $30 for every dollar you spend (Spiceworks). Like me, you might think that email marketing is almost dead. I mean, there would hardly be anyone reading emails outside their work responsibilities.
Well, the statistics may portray a different picture. If you have an accounting payroll product in your catalog, you can leverage email marketing for better results. The only thing you need to do is to plan your strategy in a way that drives fruitful results.
If you are not a professional and have no idea how that strategy works, read the article till the end.
Email marketing establishes a way to direct communication with the client that uses emails to connect with your potential customers. It is more than sending messages — rather, it is about building relationships and solving your customer’s pain points.
When promoting your accounting payroll software, email marketing allows you with these benefits:
Even from a broader perspective, email marketing is a great way you market your product to its potential customers — and accounting payroll software is no exception. The following are some points on how it helps:
Example: An automated email series for new leads could include:
Preparing a marketing campaign includes a detailed and structural process to plan your moves. To understand that, I have divided them into some broad stages that you might take a look at:
Defining your goal is the first task you need to achieve. So, take your time and decide what you want to achieve.
The list of your targeted clients is the most valuable asset at this point. Here’s how to grow and refine it:
The client will only feel attracted to your pitch if it provides any value to their business. Hence, it is not necessary that you bring out all the values that payroll software brings to their business:
The design to your email campaign must be carefully planned. It is necessary that you point out all the values and also make it as visually appealing as possible. Here’s how it is done:
This is what a well-thought email marketing copy looks like, follow the structure:
Implement the following tips on your email campaign and make it different from any other copy:
INTERESTING STATISTICS
This graph shows the steady rise in the revenue of the email marketing industry. The statistics are forecasted till the year 2032.
Automation is truly one of the best things you can integrate into your marketing campaigns. Whereas, automation and personalization still need some kind of expertise, below are some points you need to consider:
The following are some advantages that email automation brings along:
Personalization makes your emails feel relevant:
At last, as mentioned previously, measuring or tracking your campaign’s performance is equally important as planning them. Read further to get a better idea:
These are some common or basic metrics you can keep your eye on to find out whether the campaign is doing good or not:
A/B testing involves testing all the alternatives and relying on the one that brings that best results. Try testing subject lines, email lengths, or CTAs like “Click here to explore our features” versus “Start your free trial today.”
Use analytics to refine your approach:
Let’s sum up now — email marketing is a powerful and cost-effective way by which you can your accounting payroll software. Hence, it is necessary that you understand your audience, craft targeted campaigns, and leverage automation to overcome common challenges like low open rates and poor conversions.
Ready to boost your software’s visibility and drive more sales? Start planning your first email campaign and experience the difference it makes in your marketing strategy.
The time to act is now. Your software deserves the spotlight, and email marketing can help you shine.
