“Your most unhappy customers are your greatest source of learning.”
– Bill Gates
Ever wonder why some businesses just seem to have that spark that they win to attract and keep the best customers?
There’s nothing called luck behind it, but the strategy, and a big part of the process involves prioritizing existing customers.
In fact, 79% of business owners believe that retaining quality customers is much more cost-effective than chasing new ones (Statista, 2023).
So, how do you attract these quality customers?
Well, it all begins with effective sales prospecting and identifying customer needs.
In this article, we will demonstrate how to not just acquire but also retain quality customers through four vetted means.
Are you ready to enhance your business with fine customers? So, let’s go!
In today’s crowded marketplace, attracting and keeping quality customers is a key to long-term success.
Such customers do not just make a single purchase, they put value over time, and help your business grow.
But why exactly is pivotal to focus more on them? Take an insight into this section and know the answer.
Assume you own a bakery, and a customer visits your shop and purchases a loaf of bread.
That’s one sale; however, if the consumers love your service and quality, they will visit you repeatedly, most probably every week, and for specific occasions as well, and so on.
This is steady, repeat business; what’s the benefit: you don’t have to constantly look for new customers, and on every visit, you will earn more.
If the customer is impressed with the service and product you deliver, there is a great chance they will recommend many others about your shop or brand.
This way you don’t need to spend much on an advertisement, as word-of-mouth is a much more trusted metric than any other traditional marketing.
Do You Know?
Nearly 13% of all consumer sales are driven by word-of-mouth marketing.
It’s pivotal that from the initial period of the start-up only, you focus on attracting quality customers.
Because instead of casting a wide net when you generally focus on the ones who are actually willing to buy your product, you save money on advertisement and even get greater results.
When you gain loyal customers, they intend to stand with you even when your company is going through a crisis.
Such customers are forgiving, and they often are willing to give you another chance and support you in your tough times.
Quality buyers are not just buyers; they actively participate in the growth of your business.
They share their positive opinions and reviews about the brand and the company, and how the products and services are beneficial to them.
Considering the professional metrics used by the sales and marketing agencies, it is easier to identify your consumers and sell your products through different strategies.
Here are some client acquisition strategies that will benefit all businesses:
You have to understand the profile of your ideal clients and create a pitch deck around the parameters of the classification.
For instance, a company launching a new product line of dentures should not be trying to attract a younger crowd with peppy advertising.
Because the older clients are the ones who need your product and will feel energetic with a better set of teeth to bite their food.
When you identify your prospects, the optimization of resources and allocating marketing spending in an advantageous manner is doable.
In the course of your pitch presentations and approach, there are many interactions with the footfall in both online and offline mediums.
The consumer insights from all the touchpoints are your reference point in creating targeted ads for both social and regular media.
Social media campaigns are indeed imperative for better reach, however, it’s also pivotal to engage with them personally.
Here, chatbots can be a great assistance in clarifying regular frequently asked queries and escalating the matter to a human employee.
This will not only help you win the trust of the prospects, but also you will be successful in converting them into clients.
Well, this conventional method of face-to-face meetings for sales prospecting is never out of fashion.
Although consumers appreciate AI and automation, they do like meeting the human face of the business in between the deals.
From consumer feedback assess what they value most about your product or service.
If you know what is dear to them, you will never remove that facet until it is no longer relevant.
Building a brand and loyal customer base takes consistent efforts, however, the start has to be right.
With the right approach, you will scale up the sales ladder with maximum results for a given resource application.
However, one must also not hesitate to seek help from professional agencies, no matter if you have an in-house marketing team or not.
It’s great to seek help if you want to diversify your non-core competence to others who are proficient in the subject.
In this manner, you are able to focus on doing what you are good at when distributing the responsibilities, attracting more and more quality customers.
