The clothing industry is not all about fashion and lifestyle. Sports clothing is also a significant part of it that works somewhere the same, yet surprises you with its USPs. Being a long-time consultant in the sports clothing sector, I have learned and personally experienced how cycling clothing and apparel sell.
Cycling jerseys must stand strong on various factors like aerodynamics, materials used, etc. to help the cyclists in their tournament (RoadLink Singapore). So, I’m here to uncover all those misconceptions that are pretty common in the sector.
If you are a part of this industry, I strongly recommend you to read my work till the end.
This myth is not exclusive to cycling apparel but across all the items in the market. People (including me) usually think that more money brings better quality, which is in a way correct, but not in every case. The best way to build a loyal consumer base is to surprise them with the clothing’s price with offer optimum product quality.
The art is to price your product strategically and make it as affordable as possible with the best quality. This factor is solely enough to become the USP of your whole brand.
Not all cyclists are for the Olympics. Every person has a reason to pedal the wheels — some do it for health reasons, while some of them just want to casually explore their city or hike in the mountains. Ultimately, the opportunity in the market is pretty wide.
Based on different use cases, you can design your products with more aesthetics, style, comfort, or performance. Keep in mind that the pricing and materials used in these products will change accordingly. Fitting is another aspect that depends upon what the rider prefers. So, offer a variety here as well.
This infographic shows how opportunistic the cycle wear market is. If you lay your cards right, your business can become a key player in this huge market.
Cycling gears need to stay snuggled to the rider’s body. And since each body type is different, the clothing needs to remain perfect to the body shape. Be it a professional or casual cycling session, the practice needs quite a lot of energy.
A mere discomfort due to the cycling gear can cause serious damage to the brand image. Your product catalog of cycling apparel must consist of sizes for every body type. And if you can provide the service for custom suiting, nothing can get better.
The key is to make your customer feel their best when they wear your brand.
This myth is typically in everybody’s minds. Usually, we see people riding in the cities with tight cycling gears, but these gears are available with different specifications for different terrains. According to what the terrain demands, the apparel contains different features that help the cyclist in various functionalities.
As a responsible brand in the market, you need to take some extra steps to educate your customers, help them with the right choice, and deliver the best quality experience. For instance, MTB clothing uses different materials for the shorts, while the top stays a bit relaxed if compared to the city road apparel.
While it’s true that quality and functionality should be the first and foremost factors to consider, style also plays a significant role. The style is not only about the colors and patterns, but they reflect how the person wants to express themselves.
Some of your clients might like bold colors, whereas some would go for more subtle and classic aesthetics. Hence, you have to cater to them all.
I’m myself a casual cyclist, and I care about the environment. Like me, there would be thousands or millions of other cyclists as well. Nowadays, the market is offering various sustainable or environmentally friendly cycling apparel options.
These materials are recycled or sourced from minimum carbon emissions. You must also dive in the trend to gather a bigger consumer base. Below you can see how big the sustainable market is, and sports clothing is also a part of it.
In this article, I shared some of the biggest myths that are in the market about cycling clothing and apparel. Every talk that is there in the market is not necessarily true. Hence, you keep up your good work. If you find this article helpful, share it with your team as well.
