On September 9 at an Apple Event, Apple introduced the first iPhone series with Apple Intelligence. The latest iPhone 16 models incorporate numerous features like larger displays, a Camera Control button, a design, a boost-up battery, a Clean Up tool, and more. However, the company focuses more on AI-generative Siri and Apple Intelligence to maximize their sales market.
Furthermore, Nabila Popal, senior research director at IDC wrote, “This is a long-term play for Apple. And while we may not see the bigger impact immediately, Apple Intelligence will eventually change the smartphone user experience completely, like with the first iPhone.”
Apple also developed the AI-powered writing tool to customize drafts into formal, concise, clear, or friendly tones based on users’ choices. Interestingly, the company launches an AI to simplify and accelerate users’ everyday tasks.
Thomas Husson, Forrester VP and principal analyst also said in the statement, “I don’t think Siri is a new interface that will change how we interact with the world around us — yet. He added, “However, there are clear signs that Siri is finally moving into becoming more of a digital agent leveraging on-device information and personal context to deliver new multimodal experiences and take actions on the user’s behalf.”
Apple is playing safer than its rivals Samsung and Google. The company soon proved that advanced AI-generative Siri and Apple Intelligence with an A18 chip are valuable for both users and Apple. The introduction of Apple Intelligence is an indication that Apple is cooking something for the future.
