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Microsoft’s AI Focus for Monetizing Productivity Software

Charu Thakur
Updated on September 20, 2024
Microsofts AI Focus for Monetizing Productivity Software

Microsoft 365 productivity software is becoming bigger with its increased AI focus on Excel, PowerPoint, Outlook, and Teams. Now, Copilot can be utilized extensively to create powerful presentations and efficiently categorize emails in Outlook. 

Moreover, in a recent update, the tech giant announced the Copilot Pages tool that can be used to  collaborate with workers through real-time access and edits to the same page of a project. A Copilot agent can also be created and easily designed to automate and execute business processes. 

While these are great features that every small or big organization can leverage, the push is a long-term goal of Microsoft. The tech company wants to bring more advanced productivity tools against other competitors like Google and Salesforce. 

The numbers say it all with more than 60% of customers using Microsoft 365 Copilot over the quarter, and Vodafone purchased 68,000 Copilot licenses for its 100,000 employees. 

AI tech has emerged as an efficient creative as well as management software with personalization capabilities for every type of business. With Microsoft’s agent builder, modifying requirements is possible. 

The result is investing in ChatGPT developer AI that pushed the company’s stock price up by 30% over the last 12 months. Microsoft also announced its Intelligent Cloud segment revenue was $28.5 billion, which is just short of Wall Street’s expectation of $28.7 billion. 

These eye-opening numbers indicate Microsoft’s reasons for investing largely in productivity tools to monetize them and attract profits. It also creates varied growth opportunities for government, private, and multinational businesses.

Charu Thakur

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